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Online Travel Reviews — Can’t trust them, can’t live without them?
Now, to the thorny problem of online travel reviews… I can’t stand what I’ll call the TripAdvisor Effect: 100 excellent ratings and 100 horrible ratings for the same property or tour.  How can that be?  Who to believe?  What is *wrong* with people!?!? It’s true, the online world has democratized travel and opened wide the magical doors of self-directed planning and purchasing.
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